Driving down Orchard Road recently, I noticed banners for “YourSingapore.Com”, and later found that it was the latest iteration of STB’s attempt to brand Singapore.
It looks as if STB took many different ideas from different PR and Ad agencies who pitched to them one form or other of theoretically user-generated content and came up with this web interface that theoretically allows you to pick and choose pieces of what you want to see of Singapore and put them into a nicely self-made packaged tour that fits into three days, two days, six hours or however long you may have found yourself in transit on our fine shores.
What it sounds like is what one frustrated parent says to the other when their child has been exasperating them by misbehaving or making a mess – “You see? You see YOUR son?”
Five more ERP gantries go up this morning on Upper Bukit Timah Road, Upper Boon Keng Road, Geylang Bahru, Toa Payoh and Kallang Bahru, and motorists will be cheerfully counting how much money they spend as they commute to work.
Buoyed by the success of it’s ERP gantry planting scheme, the LTA has teamed up with STB to unveil this year’s Orchard Road Christmas decorations. The LTA believes that this year’s decorations, when combined with LTA’s scientifically formulated electronic schemes will also have the benefit of reducing traffic during peak Christmas shopping hours this year.
Said LTA spokesman, Mr Loh Lee Chia, “It’s a wonder why we didn’t think of this earlier. Not only will everyone benefit at Christmas, motorists will even be able to sing ‘Jingle Bells’ to the beat of their IU unit beeping under every gantry-decoration”.