You see? You see Your Singapore?

Driving down Orchard Road recently, I noticed banners for “YourSingapore.Com”, and later found that it was the latest iteration of STB’s attempt to brand Singapore.

It looks as if STB took many different ideas from different PR and Ad agencies who pitched to them one form or other of theoretically user-generated content and came up with this web interface that theoretically allows you to pick and choose pieces of what you want to see of Singapore and put them into a nicely self-made packaged tour that fits into three days, two days, six hours or however long you may have found yourself in transit on our fine shores.

What it sounds like is what one frustrated parent says to the other when their child has been exasperating them by misbehaving or making a mess – “You see? You see YOUR son?”