Online Excellence Reputation Asia Masterclass

Among the gazillion things I have to do this week, I’ll be attending this event tomorrow and Wednesday, where I hope to learn a couple of things about online reputation – and what to do when you stuff up like when you get interns to do your tweeting and they mix up their tweetdeck accounts and say something either really really stupid or something really really clever that wasn’t meant to be read.

Couple of months ago I was laughing with the people at the Yahoo! newsroom about the ST twitter stuff up, and they, rightly so, exercised a lot of restraint, saying that it could very easily have been them that made the boo boo.

So, stay tuned for magic formulae on undoing the un-undoable.