Maybe, just maybe, Clarins Singapore‘s marketing people have gotten it wrong by getting Fiona Xie to be their new face.
A friend of ours was shopping for facial products, and Clarins was on of the options she was considering before she stepped out to shop, but when she saw the new face of Clarins adorning their kiosks at Robinsons, she said something to the effect of ‘I was going to buy Clarins stuff, but now got Fiona Xie, yee’.
I’d agree if I were a woman wanting to buy women’s facial products because I wouldn’t want to be Fiona Xie.
But maybe the strategy is in getting men to buy Clarins products for women because the men want women to look like Fiona Xie.
If that were so, then it’d be a brilliant marketing strategy, because I know of countless men who have bought their female acquaintances Osim uZaps and Marigold fruit drinks.
But I’m sure Clarins has a tried and trusted range of products that don’t require a large poster of Fiona Xie with the tagline, ‘thanks to plants, my face is lifted’. You just have to look past the glossy posters and just trust the stuff. Just like SKII (‘thanks to chromium and neodymium, my face will stay this way forever”).
iTunes is playing an illegal copy of Funny Face from the album “Menuhin & Grappelli Play Gershwin” by Yehudi Menuhin & Stephane Grappelli of which I have the original CD.
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