“Think of tissue, think of us”, reads the tagline. I am certain this was written by the copywriter who wrote the equally memorable taglines for Caffe Roma, whose ads on taxi bumpers and buses read, “Less of Fat, Less of You”; and Nescafe Singapore (strangely no local site), one of whose ads reads “One Less Reason To Diet”, which makes sense, only if you’d go, ‘OK, so, Nescafe is one less reason to diet. Drinking Nescafe gives you one less reason to diet, so maybe the more I drink Nescafe the less reasons I have to diet. Ah fuck it! I’ll drink Nescafe all day all night (because I won’t be able to sleep anyway) and I won’t have to think about my diet at all’.
Or, you might go, ‘Hey Dad, you know what? Now got laxative coffee you know? Last time only got the laxative tea’.
Damn, the copywriter’s a genius.