5
Dec

Minejima & Co. Hits The Road

Minejima & Co Logo

I’m very happy to announce that Naomi’s new business ‘Minejima & Co.‘ will be ensconced at Block 71, Loewen Road, Dempsey Hill, from now till 16th December. Please come by to say hi, and do some of your Christmas shopping here. It’s a great Christmas Market that the folks at Dempsey Hill have put up. It’s far from the madding regular mall crowds even if it’s just 5 minutes from Orchard Road.

Plus, if you’re a history buff like myself, you’d appreciate being in the area, once known as Tanglin Camp, and remembered by those my age as where we went for our pre-NS medicals and where our parents dropped us off on Enlistment Day (more precisely we reported to Block 15 Dempsey Road, and the old three-tonners came to the parade square to take us away after we swore allegiance to the SAF). The area has a much longer history than I can remember, of course, and you might be interested in looking at who Dempsey, Ridout, Loewen, Harding and the other roads are named after.

Anyway, back to Naomi’s Minejima & Co.. A few people have asked why we sell the stuff we do – and that’s been easy to answer. We want other people to enjoy¬†the same stuff we use at home, whether they’re toys that we like Kai playing with, or reusable shopping bags that are durable and don’t look ugly. Our business philosophy is simple: We’ll sell something only if we like it.

It’s also been really encouraging so far, that people have enjoyed the products we’re exclusive distributors for: Quut from Belgium, RuMe from the US and Handlebar Heroes from the UK. We did have a bit of difficulty classifying the ‘type’ of shop we were going to be, whether it was an eco-product shop or a kids’ stuff shop or a homeware shop. But eventually, we settled on being sellers of ‘Playfully Useful Things’.

We’ll continue to sell online at minejima.co while we work on supplying retailers with our products. In the meantime, do come by Loewen Road this fortnight for your Christmas shopping, and have fun with our now-famous interactive sand display. Our only rule is, please keep the sand within the box or our pop-up hosts will be very upset!

Thank you all who’ve supported the business so far, and don’t forget to follow us:

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