Let’s Rock Elmo

Hasbro’s Let’s Rock Elmo rocked the Toy Fair in New York ear­lier this year.

I’ll leave it to the video pre­sen­ta­tion made at the Fair, and leave it to you to decide who is poten­tially more irri­tat­ing, Elmo or the presenter:

Has­bro very kindly gave Kai a basic set (with­out the extra instru­ments) last week which we put to use imme­di­ately. Kai’s ver­dict? He loves Elmo. He danced and sang and ran around the room while Elmo rocked. Naomi and I are usu­ally averse to toys which are full of sound and lights, but Let’s Rock Elmo seemed to inter­act with Kai in a healthy way.

What we didn’t expect was the exchange between Elmo and Kai after they’d acquainted them­selves with each other:

Elmo: Please give Elmo the drums.

Kai: No! No no no no, no! Kai play drums!

I sup­pose it wouldn’t really be rock ‘n’ roll with­out artis­tic disagreement.

Let’s Rock Elmo is designed for kids aged 18 months and up, and retails for S$129.90. Add-ons include Let’s Rock Cookie Mon­ster Key­board (S$36.90), Let’s Rock Elmo Gui­tar (S$36.90) and Let’s Rock Grover Micro­phone (S$26.90).

If you’re begin­ning to think of Christ­mas presents for the kids, this is def­i­nitely an option.

If you’re hop­ing for a chance to score a basic set of Let’s Rock Elmo, here’s the place for it: Has­bro has given me one set to give to a lucky win­ner. Here is how you stand a chance: Send in a pic or video of your kid (18 months to 3 years) play­ing a musi­cal instru­ment or singing or both. You can either post the photo here or link to a sep­a­rate page. Con­test will close 20 Octo­ber 2011.

Hurry, grab your kid and Let’s Rock! (And tell your friends!)