Starhub’s pop­u­lar TVC char­ac­ter returns in a new series of inter­ac­tive ads to be screened from 26 August. How do you inter­act with the ad? You need to down­load the Hub It! app and fire it up.

I had a chance to try it out at a pre­view (and crashed the app), and it’s pretty impressive.

But of course, the impor­tant thing is, there are prizes to be won. In fact prizes have already been won.

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